Nestl is facing its worst crisis ever. Can it learn from its peers?
As many as 80 brands are riding the digital and television broadcast this year.
Future Group and V-Mart have put in place systems to prevent panic buying at their neighbourhood grocery stores.
Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
While green shoots are beginning to emerge, with June sales rebounding to pre-Covid levels thanks to a rural revival, most FMCG chief executives have voiced concerns about localised lockdowns that began in July and have extended into August in some states.
A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.
The Masterchef interacted with readers and judged the culinary talent of Rediff staffers.
As rural demand tapers, companies are back at the drawing board, firming up plans to beat the unexpected slowdown in sales.
ITC wasted no time in capitalising on its new acquisition.
We asked you to tell us your reason for choosing not to vote. This is what our readers shared.
As superstar Rajinikanth begins shooting his newest film Kaala Karikalan in Mumbai, there is much speculation about which Tamilian ganglord the Thalaivar is bringing to life.
Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip.
Heavy rains lashing Mumbai since Sunday have thrown rail, air and road traffic out of gear, with several trains and flights being cancelled. With IMD forecast of heavy rains for Tuesday, the authorities declared a holiday in the city and adjoining regions, asking people to avoid stepping out of their houses.
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders.
'If credit is not available, people will postpone buying. That's what has happened.'
After demonetisation, sharp fall in PE valuation offers an attractive entry point into some quality names and these 3 FMCG companies are expected to see the fastest growth in earnings with at least 15 per cent upside potential
'We know what we are signing up for. There is nothing greater than that.' What Archana Masih/Rediff.com learnt from a chance encounter with an Indian Army officer.
Vinita Bali to lead global ops, new business growth; COO Berry to head India operations.
The attempts to unearth the document started getting more and more frantic. The clerks began to flip pages of files full of documents, some hand written, some bearing thick seals or multiple stamps, some in Hindi, some in Marathi. Several junior lawyers joined in, perusing different files and dockets. But in spite of the best of efforts the document was not to be found.
He wants to transform his retail-led enterprise into a consumer goods giant, and reach Rs 1 lakh crore in turnover by 2021, but is that feasible?
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
T N Ninan lists a few David-Goliath encounters in the Indian markets, all of which make life interesting, though difficult if you are an investor looking for the next multi-bagger.
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